ArMur Consulting Logo Design

ArMur Consulting's brand identity needed to reflect its evolution from Audere Partners. With two of the four original partners moving forward, the brand required refinement, focusing on their next steps while maintaining the integrity of their established reputation. The name "ArMur" was chosen, combining the partners’ last names—Armistead and Murdoch. Their primary value, safety, is central to their brand message, supported by collaboration, integrity, innovation, and respect.

The logo design took the "A" and "M" from the partners' names, locking them together to symbolize partnership and collaboration.