Filfil Sauce Landing Design

One of the best Iranian sauces I’ve ever tried is definitely Filfil! In my opinion, this brand has the potential to easily compete with big international names like Heinz. Because of my love for this brand, I decided to design a UI for two sections of their website: Products and Recipes. My main goal with this design was to create a minimalistic and functional user experience that aligns with the high-quality product they offer, while also improving the website's loading speed. For the landing page, I chose a single-page design approach to ensure users can easily find what they’re looking for without getting confused, and to prevent them from being frustrated by slow loading times.