Exploring different design & tone of voice for emails
In this project, I redesigned our classic email template to enhance user engagement and inspire action. Staying true to brand guidelines, I introduced a more feminist tone of voice to explore its impact on audience connection. I also incorporated bold illustrations and strategic use of colour to organise and highlight key information effectively.
The goal was to experiment with fresh communication styles in our emails to better connect with our supporters. As a result of this project, a new and improved template was successfully adopted in Mailchimp, bringing a fresh and engaging approach to our email campaigns.
Regular Giving ask
In this example, I experimented with using current news stories related to women's health to captivate and engage our audience. By tying relevant and timely topics to our messaging, I aimed to create a stronger connection with readers and inspire meaningful engagement.
Here was our previous email template, branding and tone of voice.
And my variation:
