SuperMoney
Explorations for Super money celebrating the word “Super” through illustrations and motion. We came up with a compelling visual narrative that resonates with the various users and also aligns with the core brand philosophy.
Here is a link to the detailed case study.
The idea behind these brand illustrations was to create a set of characters that embody each lifestyle, showcasing how the product fits into their daily adventures. Each character has a unique attribute that represents energy, enthusiasm and zeal. Whether they are techies, partygoers, travellers, or foodies— Simply Celebrating the Super you.
