Branding & Packaging for Food Service - Fitthree
About Fitthree:
FITTHREE is a personalised nutrition company delivering ready-to-eat food that's customised for diet, taste and lifestyle. We serve the Singaporean population who have chosen to eat specific diets for their health.
Values
Life Balance : good food for diet and lifestyle, conveniently delivered.
Community : we support our communities, the local chefs we partner with, the gyms and fitness businesses
Transparency : transparency in sourcing, transparency in our process
Sustainability : sourcing responsibly, reducing food waste, reducing carbon emissions
Target Audience
Intentional or mindful eaters
Young professionals.
Project Challenge:
The existing FitThree branding lacked the energy and modern appeal necessary to resonate with its audience of fitness-minded, urban professionals. The design needed to convey the brand’s core pillars—freshness, health, and convenience—while standing out in the competitive meal prep market. Additionally, the branding had to work seamlessly across multiple platforms, from packaging and social media to gym-based pick-up points, ensuring a consistent and engaging presence.
Solution:
To elevate the brand, I created a fresh, vibrant identity that aligned with FitThree’s active and health-conscious values. The new logo design was modernized to convey energy and professionalism, while the color palette incorporated bold, energizing hues that evoked vitality and freshness. Clean typography and thoughtful layouts ensured the design was approachable yet polished, appealing to both fitness enthusiasts and busy professionals. A flexible design system, including dynamic patterns and versatile branding elements, was developed to ensure consistency across digital and physical touchpoints. These updates positioned FitThree as a premium yet accessible choice, reinforcing its mission to make healthy eating effortless for its audience.
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