Golden State Warriors and Coinbase Exclusive Fan Collectible

The Golden State Warriors, in partnership with Coinbase, launched an exclusive fan collectible to elevate the game-day experience for their passionate Bay Area fans. Available only at the stadium during the game, this limited-edition digital collectible seamlessly combined cutting-edge technology with a one-of-a-kind fan experience.

Creating the microsite we were focusing on accessibility and optimization.

The project’s main objective was to make the NFT minting process accessible and enjoyable for everyone—even those unfamiliar with cryptocurrency or digital collectibles. With the game-day crowd in mind, the microsite needed to be:

• - Mobile-first, optimized for quick loading and seamless performance on smartphones in a crowded stadium.

• - Intuitive and engaging for first-time NFT users.

• - A showcase of the iconic Bay Area’s imagery and the Warriors’ legacy.