Align

Check out the full project at https://www.kaitlynmckamey.com/work/align

Align’s mission is to streamline company-wide announcements, ensuring clear, efficient communication to reduce workplace rumors. Through its mobile and web app, Align enables organizations to share updates, track views, and field anonymous questions—promoting transparency as a guiding "north star".

Align’s branding combines professionalism with approachability, emphasizing accessible, company-wide information. The logo and brand elements symbolize alignment, guiding teams toward a unified source.

*This project is a conceptual branding exercise created to demonstrate my design process and skills. The company depicted is fictional.