UI Magic - Logo

Thanks for taking a look! ✌️

The Concept

I tried a lot of different imagery to try and tie in the "magic" part, but all of it felt a little too goofy, and I definitely didn't want it to feel like "magic tricks" because it's not about tricking users. While looking at some blackletter fonts I realized that you can smash them together and get letters to overlap very easily. Once I had that concept together it came together pretty quickly.

I like how the logo encourages you to try and figure out what it says, and then once you see the "uim" it feels like magic! What do you think?