Carvel ice cream - animation style frames

Last year, I collaborated with folks at Awesome Inc to bring Carvel’s iconic real-world ice cream characters to life as fully illustrated cartoons for their 30-second TV commercial. It was a thrilling challenge to reimagine Carvel’s beloved soft serves in a way that resonates and feels familiar to US audiences while simultaneously feeling fresh and new.

Credits

Client: Carvel

Studio & Production: Awesome Inc.

Illustration: Bulma

Animation: Awesome Inc.

Typography animation: Mat Voyce