Cashless | Finance & Credit Brand Design

Turning an unknown product into a brand just takes a few tweaks!

But it’s the hardest thing if you don’t know where to give it a touch.

Maybe it’s just a shade of color or messaging

that can change the whole complexion of your business. 

You just need to understand the psychology. 

Blue can evoke a sense of trust among users of financial brands.

Using this psychology, we designed a concept fintech product, Cashless. 

To make it unforgettable, here’s what we did:↙️

→ Consistent color accent 

→ User psychology-based blue branding

→ Clean and clear design elements 

→ Simple and easy-to-read fonts 

→ Brand elements design guides

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