Lobo Rojo Chili Sauce Branding

Lobo Rojo (Spanish "Red Wolf"), a brand of hot Mexican chili sauce, features three distinct flavors: Serrano pepper, Habanero pepper, and Jalapeño pepper.

When conceptualizing the brand, I envisioned a clean, modern design that is slightly playful yet authentic, with subtle hints of Mexican style.

The label showcases a bold logo of a red wolf with flames emanating from its mouth, blending geometric minimalism with a nod to Aztec-inspired motifs. This is further emphasized by the rectangular shape of the emblem and its profile orientation, which adds cultural depth without overwhelming the modern aesthetic. The label design is carefully crafted, with warm tones and a retro-inspired shape that enhances the overall simplicity and elegance. The subtle flame pattern at the bottom of the label and the use of soft white for the cap give it a harmonious and refined touch. The interplay of light and shadow, particularly with the wolf-shaped shadow cast behind the product, creates a dynamic visual impact that reinforces the brand's fiery and playful identity. The typography complements the design’s modern yet folkloric essence, utilizing clean sans-serif fonts with subtle geometric elements that echo the logo’s bold lines. This choice ensures readability while maintaining cohesion with the emblem's aesthetic.

The combination of minimalism and a touch of ethnic charm became my guiding principle for this project, which brought me immense creative satisfaction.