Integrating Results into a Mobile App

Problem

Users of the app were frustrated by the lack of integrated features. After participating in events, they had to rely on external platforms to meet certain needs, leading to delays and a fragmented experience. The app was perceived as a single-purpose tool. This was especially problematic for community-driven events where the immediate sharing of results enhances the sense of belonging and achievement.

Key Question: How can we expand the app's functionality beyond its current single-purpose design to better serve the needs of users participating in events?

Why

The decision to integrate results directly into the app stemmed from a deep understanding of user needs and the role of immediacy in enhancing user satisfaction. Here's why this feature was essential:

• Community Focus: For amateur events, the results are not just about competition but about fostering connections. Delays in accessing results diluted this communal spirit.

• Convenience: Users expressed frustration at navigating external platforms for results. Integrating this feature streamlined their experience.

• Engagement: An in-app results feature increased user engagement, making the app a one-stop solution for all event-related activities.

• Trust and Reliability: By offering results within the app, the platform established itself as a dependable resource, building user loyalty.

Solution

The newly integrated results feature includes the following highlights:

Real-Time Updates: Results are available immediately after events, ensuring users don’t have to wait or rely on third-party platforms.

Quick-Access: Clearly labeled sections for individual performance and group results.

Sharing Features: Visual badges to celebrate personal bests and notable achievements, fostering a sense of pride and belonging.