My Take on Liquid IV

An Unofficial Brand Redesign

As America’s #1 hydration company, I felt Liquid IV needed a brand identity that lived up to its reputation. As part of the brand update, I had this idea to create a "lemon-lime" pattern inspired by shapes from the newly created logo. Shapes and colors could easily be expanded on for additional flavors. Let me know what you think!

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Let's work together!

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