Overview

Dokdok is a live commerce mobile application that enables sellers to host live selling sessions and interact with their audiences in real time. It combines the power of live streaming and e-commerce to create an engaging and interactive shopping experience. The platform allows customers to browse products, participate in live sessions, and make purchases seamlessly within the app.

Challenges

• Low Engagement in Live Sessions Many live sessions experienced low participation rates, with audiences dropping off after a few minutes. This led to reduced conversions and limited retention of sellers and buyers.

• Complexity for First-time Users Both sellers and buyers found the app interface overwhelming. Sellers faced challenges in setting up live sessions, while buyers struggled to complete purchases during the sessions.

• Technical Glitches Lagging live streams, poor video quality, and crashes during high-traffic events created a subpar user experience, reducing trust in the platform.

• Limited Buyer Confidence Buyers hesitated to make purchases due to a lack of trust in product quality and seller authenticity.

How to solves

• Boosting Engagement

  • Introduced gamification elements like real-time polls, quizzes, and giveaways during live sessions.

  • Added push notifications and reminders to inform users of upcoming sessions featuring their favorite sellers.

• Simplifying User Experience

  • Redesigned the UI/UX to provide step-by-step guides for sellers and a streamlined checkout process for buyers.

  • Created an onboarding flow tailored to first-time users.

• Improving Technical Performance

  • Upgraded servers and optimized streaming protocols to ensure high-quality, low-latency live videos.

  • Regularly conducted stress tests to handle peak traffic scenarios.

• Building Buyer Confidence

  • Implemented a rating and review system for sellers.

  • Partnered with trusted payment gateways and offered buyer protection policies.

Results

• Higher Engagement Users spent significantly more time in live sessions, with active participation in polls, quizzes, and giveaways becoming a standard behavior.

• Improved User Satisfaction Sellers found it easier to start and manage live sessions, while buyers enjoyed a more seamless shopping experience, particularly during checkout.

• Enhanced Stability and Performance The app experienced fewer crashes and offered consistently high-quality live streams, even during high-traffic events.

• Increased Buyer Trust Buyers expressed greater confidence in their purchases, attributing this to the introduction of seller ratings, reviews, and buyer protection policies.

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