Branding | fifty fifty
"HAPPINESS IS THE ONLY THING THAT DOUBLES WHEN YOU SHARE IT".
The aim of the project was to develop a modern and appealing voucher book that presents the wide range of offers in the Zurich Oberland in an attractive way. The Fifty-Fifty book looks as good as it sounds. To make the book more valuable, we decided to print green paper with a black colour gradient to create a visual difference and emphasise the 50/50 aspect. The white print completes the design. As well as the editorial, I created a logo with icons, a website, business cards, photographs and midjourney images.
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