UX Research

Research & InsightsI started with thorough user research, and gathered Data from different resources: Comments on different coffee subscription websites like Trade, Driftaway, Digikala, Beanz , and etc, Different websites FAQs, Related comments on Youtube, and etc.

Also, I have conducted multiple user interview and created an empathy map out of that interviews.

After identifying insights into what a coffee subscription service should offer and understanding user pain points, I conducted a competitor analysis of three leading subscription services and one weaker competitor. The goal was to identify areas where mistakes are commonly made and uncover opportunities for improvement.

Competitor Analysis

In this stage I conducted a competitor analysis based on Mayor's framwork

Then I started to design the visuals