About the Project: LUX WATCH is a boutique of premium watches and accessories. Sales are carried out both online and offline.

At the client's request, the corporate style should look solid, expensive, elite, quality without compromise. The target audience is mainly men aged 35+ with a high income.

Solution: integration into the premium segment line. People accustomed to the premium segment will find it easier to take a closer look at a new product if it is similar to premium competitors. A challenge to a calm, trusting attitude towards the product.

Font logo.

The colors used characterize trust, quality, premium, purity - white and blue. The main audience is men, and these colors are well perceived by them.

Style-forming elements: lines with right angles, as a designation of precision. In the context of watches, this is a very important quality.

The following were developed within the framework of the corporate style:

- logo;

- color palette;

- branded fonts;

- box design;

- branded printing;

- App Store app icon;

- app design (main page and product catalog);

- advertising banner.

Educational project.

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