Flamingo Jewellery - Website Design

Flamingo Jewellery, founded by Emily Rogers in 2013, is a luxury brand known for its handcrafted pieces, each featuring carefully selected gemstones. The brand prides itself on quality, timelessness, and ethical sourcing.

Challenge

Flamingo Jewellery's website felt outdated and didn't reflect the luxury quality of their brand or products. They needed a website that improved their brand positioning in the luxury market and created an engaging user experience.

Project

Global Bay undertook the task of redeveloping Flamingo Jewellery’s website. The process included:

• Identifying target audience needs and brand values (quality, handmade, timelessness, ethical).

• Creating high-quality visual content (photos and videos) to showcase the jewellery.

• Designing a visually impactful website with a luxury aesthetic and a hint of vintage.

• Implementing a seamless user experience with full e-commerce functionality.

Outcome

The new website:

• Beautifully captured the essence of Flamingo Jewellery.

• Positioned the brand firmly in the luxury market.

• Improved user experience from first impression to checkout.

• Resulted in a 150% increase in monthly web traffic.

• Increased website enquiries by 80%.

Global Bay continues to support Flamingo Jewellery with ongoing digital marketing efforts. Read full story of Flamingo Jewellery's website design.