Sofa Magic - Website Design

Sofa Magic, parent to premium brands like Footstool Magic and Bed Magic, offers bespoke sofas, chairs, and more from their Bristol showroom. Despite their craftsmanship, their digital presence was outdated.

Challenge

Owner Scott sought to reflect the value of their handmade products and position Sofa Magic as a leader in premium soft furnishings. They needed a refreshed website and social media presence to attract both local and international customers, especially interior designers.

Project

In 2019, Global Bay revamped Sofa Magic’s digital presence with:

• A new website and SEO landing page

• Visual content creation (photos and videos)

• Unique hand-drawn graphics and animations

• An interactive online design tool

• A focused social media strategy

Outcome

By June 2019, Sofa Magic saw:

• A premium brand positioning

• #1 Google ranking for “Sofas For Bay Windows”

• 3.5x ROI in the first month

• 900% increase in Instagram followers

Global Bay continues to support Sofa Magic with ongoing digital marketing efforts. Read full case-study here.