2 Towns Ciderhouse - The Baddie Cider

The Baddie™ Pink Lady® Apple Cider

Embracing the spirit of empowerment and right on cue to commence women’s history month, 2 Towns Ciderhouse, along with Pink Lady® apples, introduces The Baddie, a female-led hard cider that celebrates the courage, strength, and grit of all women. This 2023 release included a custom illustrated character as a modern version of Rosie the Riveter, cider slinger version! This baddie of a character boasts her strength by hoisting her 2 Towns Ciderhouse keg over her shoulder with a flash of muscle and some awesome ink. Her arm is adorned in tattoos of the cider’s ingredients and tasting notes. On the back of her work shirt is the Pink Lady® brand logo as a nod to the collaboration with the company. The resounding pink color is not only a play on the Pink Lady® name, but also the signature color of the non-profit the cider is supporting, the Pink Boots Society®. A truly collaborative approach and led by women, this branding was nothing short of amazing.

Role: Product Branding, Packaging Design, POP/POS and Merchandise Agency: In-House | Client: 2 Towns Ciderhouse® and Pink Lady® apples in support of the PinK Boots Society®

Credits: Product Branding, Illustrations, POS Materials by Cassandra Judd; Brand Strategy by Pink Lady® and 2 Towns Ciderhouse® Marketing Teams; Iterations and production design by Spencer Olson; Copywriting by Danelle Kronmiller, Megan Willians and Cassandra Judd; Liquid design and fermentation by Lucy Bauer.