Neva's Salsa & Sweet Salsa - Bespoke Word Marks

Follow up to a previous showcase of the Neva's logotype: Neva's has been expanding into producing their own line of salsa and sweet salsa. The client wanted the word "salsa" to look and feel alive and lively to match the vibrance of flavor in their delicious salsas. The bounce and individual letter angles nod to the ingredients which each bring a unique character to the overall flavor. Now available in select grocery stores in the U.S. This project was done in collaboration with Hoot Design Studio.