Travel Mobile App
Travel Mobile App
1. Instant A-ha Moment
Goal:
Provide users with an immediate sense of value right from the first screen.
How It Works:
The main screen allows users to enter their desired location instantly (search-first approach). This simplifies and accelerates access to the primary goal—finding a tour.
Minimal barriers: no unnecessary registrations or lengthy processes before delivering results.
Effect:
Users see results within seconds, creating a positive first experience and encouraging them to return to the app.
2. Habit Formation
Goal:
Encourage regular usage through convenience and quick access to value.
How It Works:
Users immediately get what they’re looking for (tours for the selected location) with minimal effort.
The product simplifies the search process, making it an obvious choice for future trip planning.
The app remembers past searches or preferences, tailoring the experience for each user.
Effect:
Users develop trust in the app as a reliable tool for planning trips, which increases engagement and fosters long-term usage habits.
3. Advanced Filters
Goal:
Deliver a personalized and accessible experience for all users.
How It Works:
Filters considering accessibility needs, such as options for tours for people with limited mobility, audio-guided tours, or routes with easy access.
Additional categories: transportation type, budget, fitness level, duration, language support, etc.
Effect:
Users receive relevant results without being overwhelmed by excessive information.
4. Ease of Use
Goal:
Provide a simple and comfortable interface for all users, including those with special needs.
How it works:
Buttons and touch areas are at least 44 pixels to ensure ease of use, even on small screens.
Design ensures sufficient contrast for text and buttons, improving readability.
Mobile first orientation.
Effect:
Reduced cognitive and physical effort, promoting long-term engagement with the app.
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