Illustration of a Clothes Designer

I’m excited to share a glimpse of a big project I’ve been working on for quite some time. Reefa is a company whose primary mission is to raise awareness about environmental conservation by cleaning the ocean of waste and plastic.

After numerous researches, we realized that despite the serious mission a playful branding approach can make the clean-up effort more engaging and enjoyable, rather than being seen as a strict task. This idea is perfectly reflected in the style of the presented illustration.

It features a clothes designer crafting his future project. Plastic bottles surround him, their threads flowing gracefully to the clothing's elements. This symbolizes Reefa’s initiative to create a clothing line from recycled plastic collected during the events.

We’ve designed 10 scenes, each showcasing a character performing a specific task.