Introduction

Our main goal was to create a clear and recognizable concept that reflects Plaid Inc's core values and enhances its identity and branding. We focused on optimizing key elements of the previous strategy and redefining them in a unique way to strengthen the brand's market leadership. Our design process aims to create, develop and maintain a strong and consistent brand identity.

🪄Redesign concept from Dipa Inhouse on Plaid

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Dipa Inhouse is a design and development agency providing high quality services that help finding solutions with an intuitive approach that meet user’s business goal.