West End Rugby Club Brand 2022
How do you create a logo for a club that has only ever been recognized by their name?
The answer is rooted in history— When a rugby club was founded in 1977.
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For three decades, boys and girls played in a simple cotton jersey with no badging.
From humble origins, West End became a powerhouse in the Mid-Atlantic; dominating the Potomac Rugby Union and making national appearances. Simply playing under the name: West End Rugby.
Learn More: https://youtu.be/ZQxm9NHHrIg?si=j6zeQxWqDQLxsVYK
This idea defined the "West End Mentality". No frills. No excuses. Our effort defines our name.
In building a mark, it was crucial not to compromise the strength of our simplicity.
Our name: an intensive, gridlocked, custom logotype built to stand apart on it's own.
The logo process in 2022 was just the start of the creative journey; building a foundation to tell our brand story through uniforms, flyers, videos, and growing presence on social media.
