TL Redesign

About Tower Loan

Tower Loan is a consumer finance company that provides personal installment loans, including options for home improvement and vacations, to individuals in six U.S. states: Alabama, Illinois, Louisiana, Mississippi, Missouri, and Texas. Founded in 1936, the company operates over 250 branch locations, offering loan amounts up to $20,000 with terms ranging from 12 to 36 months.

Project scope

The client's goal was to create a more modern, elegant experience that felt not only updated but also intuitive and clear. The previous version, which was shared, had an outdated, archaic design that showed its age when viewed on their website. The focus was on refining the functionality and user experience, while striving to respect and preserve the original elements as much as possible.

Timeline: 5 days

Screens: 120

Collaboration with: @ryan-northway