Website redesign

Client: Mambu

Role and Responsibilities:

• Senior UX/UI Designer.

• Lead the end-to-end design process, from concept development to final implementation

• Concept development

• Wireframing

• Information architecture

• Mockups

• Lead supervisor of the project's visuals with external back-end developers

• Communication lead with stakeholders and page owners

• Pitching to stakeholders

Goal: enhance user experience and engagement by creating a more modern, visually appealing, and mobile-responsive design that improves site navigation, hierarchy, accessibility, and conversion rates.

Target Audience: Mambu's potential clients, customers and partners. Members affiliated with technology and digital banking.

Wireframes:

Key Features or Functionality:

• Responsive design, new global search tool, client filter system, interactive design, new navigation and restructured site map. 

Design Approach:

• User-centered design.

• Tools: Figma, Adobe Illustrator, Adobe Photoshop, HTML/CSS, Jira.

Challenges & Solutions

• A complex filtering system and a search tool were implemented to simplify navigation for users.

• All content was re-written and thoroughly revised, creating a clear hierarchy and avoiding any duplicated information that existed before.

• A common "thread" was created visually and content-wise for all pages. Consistency is key.

• Constant, clear and direct communication with both page owners as well as back-end developers was procured during the entire process. This way, we made sure the tone of communication was consistent as well as the visual design. 

• Low quality imagery was improved.

The redesign project hit a pause as a result of the company's restructuring, therefore the project has not been published for now.

UI Search tool elements:

Mockups: