Packaging / Tipu String

Students were challenged to develop a hypothetical brand centered around string, with deliverables including a physical package design and an in-depth brand book. The result was Tipu, a company specializing in garden string infused with a specially crafted perfume designed to attract pollinators. Guided by market research, we identified a target audience and tailored the brand to appeal to them. The final design features a sophisticated, premium package inspired by bee motifs, reflecting the product’s unique purpose and connection to nature.

Auckland University of Technology / Communication Design Studio / S2.2_2022