Legado. Case Study of Legacy Planning Service
Legado Application Case Study
Empathetic visual language
for end-of-life planning app
Legado helps individuals navigate the complexities of legacy planning with clarity and care.
The application design makes legacy planning experience personal and meaningful. Our approach reflects the brand’s human-first strategy, connecting professionalism with warmth and empathy.
Key features
Let’s review how our design decisions
communicate brand's focus on clarity and care
1. Data gathering quiz: The Estate Planning Journey simplifies the process of collecting large amounts of data into the form of a quiz.
2. Friendly documents management: The Documents page is designed to be intuitive and accessible, allowing users to track progress and manage their estate plan with ease.
3. Personal and empathetic approach: The application’s tone of voice, attention to detail, and personalized interactions create an experience that feels warm and supportive.
This document will be printed, and it’s designed to draw you in, to be easy to read, and easy to return to.
As a physical object, it can connect with individuals on a deeper level, so we focused on making every detail intentional.
The Mobile Version of the application ensures everything could be easily accessed on the go.
Typography and color palette
The reflection of Legado’s voice: professional and clear,
connecting openness with empathy
Final thoughts
Press “L” to ✨💚✨
