El Observador's New Logo Construction

The new logo honors El Observador’s heritage while meeting modern media needs. We addressed spacing and typographic issues from the previous design, introducing a refined sans-serif typeface that is both fresh and timeless. The iconic “O” has been reimagined as a balanced symbol representing tradition and future ambition.

The sleek “EO” monogram anchors the logo, offering a versatile shorthand for the brand. Its compact, modern design ensures instant recognition across digital platforms and print, seamlessly blending legacy with innovation.

Read the full case study in our website.

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