Xbox Logo
A little while back, I had the opportunity to do with some of my favorite people over at Cinco Design for Xbox. The objective was to strategically revamp the Xbox logo, give it the flexibility and versatility to adapt for major game releases, initiatives, and global campaigns - finding more ways to drive narrative and impact.
Personally, getting to dig into the working files of the key art to some of my favorite games was a real treat - which, coincidentally, lead down a path of creating key art for some top titles myself. It was also around this time that I realized the reason why these files look so good, is because they’re like 30+gb.
I became all too familiar with my computer’s cooling fan during this phase.
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If you have any ideas or projects in mind, let's connect!
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