Eminememem

I created this for a pitch to Eminem last year that didn't get presented, but I wanted to share it anyway because I think it succeeded in places where it may have failed in others.

The design is a radical departure from Em's usual branded pieces. He's recently been showing a lot more color and humor in his work and acting and I wanted to reflect that in some way.

While this may not be what you'd expect from Eminem, I think it spoke more to the direction I saw his work going than where it's been. Even though it was scrapped I'm happy with the concept and execution.

Check out the attachment to see it on some merch.