COYPU Brewing the Unexpected
COYPU® is a contract brewery renowned for crafting unique beers. With creative interpretations of classic styles and bold experiments using new hop varieties, the brewery stays up-to-date with brewing innovations. Fortunately, COYPU® is also an open-minded partner in design, which allowed us absolute creative freedom.
Opening a can of craft beer is more than just tasting - it’s an invitation to experience a world of flavors and creativity. To enhance this experience, we designed peel-off labels that invite interaction. The top layer reveals fragments of illustrations through 'stained glass' elements, with the full artwork unveiled after peeling. Drawing inspiration from art, daily life, or video games, we faced the challenge of harmonizing the beer's unique profiles with its innovative packaging, ensuring a seamless blend of taste and visual storytelling.
Scope of work
Art Direction — Brand Identity — Illustration — Packaging Design
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We are strategic branding and packaging design studio