Brand universe | Handcrafted candles Brand
Meraki studio by Sara Ramzi Bachir: An Artisanal Brand that Inspires Connection and Tranquility
Sara Ramzi Bachir is an artisanal brand based in Kuwait, created to restore authenticity and connection with nature in a world dominated by mass production.
Offering artisanal candles and handmade household items, the brand translates stories and emotions into each piece, providing more than just objects – a unique and meaningful experience.
The Problem We Solved: The lack of products that truly convey authenticity and value amid mass production.
Consumers look for unique, sustainable and meaningful pieces that transform their spaces into havens of calm and style.
Sara Ramzi Bachir meets this need by creating items that celebrate craftsmanship, sustainability and natural beauty.
The Challenges: Develop a visual identity that captures the artisanal, natural and sophisticated essence of the brand.
Balancing simplicity and exclusivity, communicating the values of authenticity, sustainability and beauty.
Position the brand as a significant alternative in a fast-paced market focused on mass consumption.
Core Beliefs: Authenticity: Each piece is unique and handmade, carrying stories and emotions.
Sustainability: Commitment to eco-friendly materials and conscious processes.
Connection: Bringing people closer to nature and inspiring moments of calm and meaning.
Natural Beauty: Celebrating organic and minimalist aesthetics in every detail.
Year: 2024
Client: Meraki Studio - Kuwait
Industries: Handmade candles and homedecor
Deliverables: Visual Identity, Art Direction, Ilustration, Social media designs, Collateral Design
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See the full project on Behance
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