Joux - Branding for Agency
About the Project:
For JOUX, I created a dynamic and bold visual identity that highlights the agency’s innovative approach and modern aesthetics. My goal was to design a cohesive and memorable branding system that reflects their mission to provide creative solutions for branding, design, and digital projects.
E-mail: [email protected]
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What I Focused On
Modern and Playful Typography
I designed a custom logo typeface that embodies strength and creativity with its bold,
block-style design. I emphasized simplicity while ensuring the structure remains unique and recognizable.
Vibrant Color Palette
I chose a combination of neon green and deep forest green to create contrast and energy.
The bright tones symbolize creativity and growth, while the darker tones add balance and professionalism.
Consistent Visual Language
From the logo to the digital assets, I ensured harmony and consistency across all elements.
Dynamic icons, arrows, and geometric shapes tie the visuals together seamlessly.
Clear Communication
I focused on clear and concise messaging:
“We are a creative agency” (to build confidence).
Highlighting services such as “Logo Design,” “Product Design,” and “SAAS Projects” to
showcase expertise.
Human-Centric Design
Featuring team member visuals (e.g., Kelly Hoops) adds a personal and approachable
touch to the brand.
Dynamic Composition
I used dynamic blocks and sections to guide the viewer’s eye effortlessly while maintaining visual interest.
Conclusion
The branding and logo design for JOUX were carefully crafted to reflect their position as a forward-thinking creative agency. By combining bold typography, a vibrant color palette, and dynamic visuals, I developed a brand identity that stands out and connects with its audience.
This project highlights how thoughtful design decisions can bring a brand’s story to life through a cohesive and engaging visual system.
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