UI/UX Design for SaaS AI Web App
Taja is a SaaS startup offering a web application to optimize YouTube videos and create short-form content using AI. Users can upload videos to generate AI-driven titles, descriptions, hashtags, thumbnails, shorts, subtitles, B-rolls, and text posts for platforms like Twitter. The app also features a content calendar for planning. The client approached us to redesign their complex and unintuitive application, which, despite its functionality, suffered from poor navigation and confusing user flows.
Challenge
1. Complex and Unintuitive Interface: The original design was cluttered, confusing, and lacked logical navigation for users to complete tasks efficiently.
2. One-Click Simplicity: Balancing the need for simplicity with a rich feature set required reducing unnecessary steps while preserving key functionality.
3. Content Calendar Design: Creating an intuitive calendar for planning required clear organization, color-coded previews, and seamless interaction.
4. Flow Optimization: Identifying and redesigning confusing steps in the user journey, especially for video optimization and content creation.
5. Full Redesign: Transforming a highly functional but poorly designed MVP into a user-friendly and visually cohesive product.
Our Approach
We applied our proven design process to deliver a successful redesign for Taja:
1. Audit and Research: Conducted a full UX audit and gathered user feedback to identify pain points and simplify complex functionality.
2. Competitor Analysis: Analyzed competitors to benchmark industry standards and identify opportunities for innovation.
3. User Flow Redesign: Streamlined user flows to reduce complexity and ensure a logical, intuitive experience.
4. UI Design: Developed high-fidelity designs with a clean, modern aesthetic, focusing on key features like the one-page video workflow and content calendar.
5. Design System: Created a comprehensive design system and style guide for consistency and scalability, delivering developer-ready assets.
6. Collaboration: Maintained async communication with daily updates and weekly reviews to ensure alignment and quick iterations.
This approach ensured a user-friendly, scalable design that meets both user needs and business goals.
Results Achieved
• Streamlined Video Workflow: Created a step-by-step process, guiding users from video upload to text post generation.
• Intuitive Calendar: Introduced a calendar with color-coded content types and detailed previews, making it easy to manage and plan content.
• Simplified Interface: Reduced clutter and optimized navigation, ensuring even new users could navigate effortlessly.
• Enhanced AI Features: Improved usability of AI-generated titles, thumbnails, and prompts, adding clear instructions and examples.
• Comprehensive Design System: Delivered a scalable and consistent design system for future growth.
Outcome
Taja transformed from a confusing, feature-rich MVP into a user-friendly and intuitive platform. The redesign improved user satisfaction, streamlined workflows, and provided a solid foundation for the app’s growth in the competitive content optimization market.
