Field, Elevating Every Play - Brand Identity
BRAND OVERVIEW
Field is a dynamic and energetic sports field rental service, offering premium courts for basketball, tennis, and futsal enthusiasts. With a name that embodies openness and activity, Field aims to provide seamless access to high-quality sports facilities, ensuring a space where passion for the game meets professionalism. Whether for casual play, training sessions, or competitive matches, Field is your go-to destination for a spirited sporting experience.
BRAND STRATEGY
In the visual design of the Field brand, we have embraced the concept of "walking towards the wild." The flag waving in the direction of the wind, as represented in the logo, symbolizes how Field provides the best experience for users, making their activities as effortless as walking with the breeze. The Field brand combines a sense of lightness and strength, delivering an experience that is both dynamic and empowering.
