Universal Yums Packaging Design

Universal Yums was looking for a new fresh box pattern for their Taste of History snack crate. Inside our treats, candies and snacks from around the world. The updated repeat pattern reflects the history behind some of the food and cues the culture from the country it is from.

Pattern repeat design for packaging
Create dieline and box design for packaging.
Hand lettering taste of history illustrated by Jeremy Friend.

The pattern comes to life with a hand lettered piece drawn by Jeremy Friend.

Check out the FULL CASE STUDY HERE!

Hoot Design Studio

Illustration • Branding • Label & Packaging Design

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Jen Borror | Hoot Design Studio
Visually telling a story with custom illustration.
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