Overview

This project involves designing a user-friendly and visually engaging webpage for Pawfect, a subscription service providing fresh, tailored meals for dogs and cats. The focus was to create an appealing hero section, highlight subscription plans, and strategically position CTAs to maximize conversions while reflecting the brand’s playful yet professional identity.

Process

1. Research: Analyzed competitors and user needs to determine key features, pain points, and design trends in the pet food subscription space.

3. Ideation: Developed a brand theme focusing on convenience, pet health, and care. Created wireframes for a clean, intuitive layout.

5. Design:

   • Hero section with a captivating tagline and animated CTA button.

   • Detailed subscription plan options with concise yet informative descriptions.

   • Testimonials, FAQs, and an inviting footer with newsletter signup and social media links.

6. Visuals: Applied a bold, modern color palette featuring rich purples and vibrant accents contrasted with clean white for clarity. This combination reflects trust, sophistication, and playfulness while ensuring readability and visual hierarchy.

Outcome

A fully responsive and aesthetically pleasing design showcasing the brand’s value proposition, with clear navigation and prominent CTAs to drive user engagement. The design effectively balances usability with visual appeal, encouraging subscriptions and reinforcing customer trust.

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