Wood Fire Mercantile - Branding

Pleased to share branding assets for the Wood Fire Mercantile, located in Northern Georgia. This brick and mortar shop offers all the best in BBQ assessory and hand built smokers. When it comes to BBQ, the wood itself is central to the overall flavor and level of heat and smoke. My first step here was to create a very recognizable and iconic illustration element which represents this principle to be the focal point of the design. We paired this with more traditional / old style typography and a color palette inspired by BBQ sauce of the southeast. This is where you will find both spicy sweet red sauces or the mustard based sauce.