LedgerLens Promo Video
This time, we didn’t design a website, but instead, we created an epic ad video for our client – LedgerLens. We handled the entire project: storyboarding, adapting the UI for video, 3D animation, sound design, and of course, the final edit.
As always with projects like this, everything starts with sketches.
Of course, the whole process involves more steps. The next one is simply a 3D scene where we work on the composition.
Next, we test the initial color palette. It’s still a very early stage of the process.
In the next step, we start testing the lighting. Sometimes, there are dozens of these tests.
With the basics in place, we can start adding materials like glass or plastics.
In one of the final steps, we add various details, like the texture of the plastic or small scratches. With everything in place, we’re ready to start the full animation. For our project, it was about 80 seconds long.
Once you have all the 3D and 2D animations ready, the final step is editing.
