CGR Consulting

In the summer of 2021, I was tasked by CGR Consulting, a dynamic sales firm in the Greater Montreal Area, to overhaul its brand identity and develop a new landing page aimed at boosting its recruiting efforts. Granted carte blanche on the branding, I chose a colour palette that conveyed trust, authority, and professionalism, tailored to appeal to a younger demographic. My passion for typography heavily influenced the logo and web design, where I utilized the strengths of Cirka and Bebas Neue to make a bold impact with a monochromatic palette.

Despite the tight deadline of just two weeks, the redesigned website and branding effectively communicated CGR Consulting's key values and mission, contributing to a 300% increase in team size post-launch. The new brand identity was also successfully adapted across various printed and digital formats, enhancing brand consistency and recognition.

This project was not only a note-worthy career milestone due to its scale and impact but also because it earned me a 'Site Of The Day' mention on Typewolf, marking my first feature by a major web design resource.