Beer For Here

Welcome to the "Beer For Here" series. Enjoying a beer is not just about the taste; it's deeply influenced by the surroundings in which you drink it. Inspired by this idea, I've embarked on creating a series of beer labels that encapsulate the essence of various locations and aesthetics—melding the distinctive vibe of each place with the rich history of different beer types. This project aims to transform each sip into a more immersive experience, where the beer and its label are in perfect harmony.

About New Zealand Pilsner

New Zealand Pilsner is a fresh and innovative take on the traditional pilsner, distinguished by the use of New Zealand-grown hops. While it retains the crisp, clean, and refreshing qualities of classic pilsners, this style introduces bold, aromatic hop flavors unique to the region. Expect vibrant notes of tropical fruit, citrus, and floral characteristics from iconic New Zealand hops like Nelson Sauvin, Motueka, and Riwaka.

The beer typically has a pale golden color, a light-to-medium body, and a subtle malt backbone that supports the prominent hop character without overwhelming it. With a slightly softer bitterness than traditional German or Czech pilsners, the New Zealand Pilsner is approachable yet bursting with flavor, offering a distinctively Kiwi twist on a globally loved style. It’s the perfect balance of tradition and innovation, ideal for fans of hoppy, refreshing lagers.

About the Design

The label design for Te Wai Rua is a stunning homage to New Zealand’s natural beauty and cultural heritage. Dominated by the image of a majestic mountain reflected in serene waters, it evokes a sense of purity and connection to the land. The soft gradient of blues and purples creates a tranquil atmosphere, while the intricate Māori-inspired pattern subtly incorporated in the background adds cultural depth and authenticity. This design perfectly complements the style of a New Zealand Pilsner, emphasizing its fresh, clean, and vibrant qualities.

The name Te Wai Rua translates from Māori as "The Dual Waters" or "The Spirit Waters," reflecting both the mirrored imagery of water and mountain on the label and the balance of tradition and innovation in the beer itself. It symbolizes a deep connection to the environment and the duality of nature’s strength and calmness—a fitting tribute to the essence of New Zealand.

About Me

I run a design and branding studio focused on helping craft producers, startups, and small businesses thrive. With over 350 labels designed and collaborations with boutique brands worldwide, I offer full-service branding, web development, packaging, and graphic design. Visit pinewatt.com to see my work and connect—let’s bring your next creative project to life.