SuperHi Plus

As a Frontend Engineer at SuperHi, I contributed to the launch of the SuperHi Plus program, a new initiative designed to recruit and mentor promising creatives worldwide, shaping them into educators for our platform. This project involved not only technical execution but also a dynamic collaboration with the design team to ensure the sub-brand resonated well with our target audience.

In this role, I was primarily responsible for bringing the project’s creative vision to life through the site's development. My focus was on creating the core components of the website experience which were to be enhanced with motion and interactivity throughout. These interactive elements were carefully crafted to engage visitors and provide an immersive user experience that reflects the innovative spirit of SuperHi.

The technical aspects of my work involved integrating these interactive features with the overall site architecture, ensuring high performance and responsiveness across devices. This was crucial in maintaining a seamless user experience that could handle the influx of site visitors effectively.

Upon launching, the SuperHi Plus site quickly garnered significant attention, attracting over 14,000 visitors and doubling the expected number of applicants. This surge not only demonstrated the site's effectiveness in engaging the target demographic but also underscored its role as a powerful tool for brand awareness. Following the launch, traffic to SuperHi's main marketing site increased by 47%, indicating the successful cross-promotion and enhanced visibility brought about by the new sub-brand.

Credits

Panna Nyeste — Art Direction & Design

Eva Tkautz — Product design

Floor Banga — Content design

John Schulisch — Graphic design & motion

Rik Lomas, Piper Haywood & Christian Laufenböck — Engineering