Louisville Orchestra

The Louisville Orchestra represents the heart of our city’s cultural fabric, and we wanted to create a digital experience worthy of their artistry. For our pitch, we envisioned an immersive experiential redesign of their website—a site that would let users become conductors of their own orchestra. The homepage would provide an interactive experience where every mouse movement or keystroke played a note in sequence, allowing visitors to create music. This concept aimed to reflect the energy, creativity, and excitement of the orchestra.