Responsiveness

We crafted the new illustration and motion identity for Storytel, a global leader in the audiobook space, featuring bold, monolithic, and abstract shapes.

Shape-wise, we defined simple, understandable, and distinctive motion principles. We came up with the idea to maximize the scalability of the system by developing three states for each shape—reveal, loop, and evolution. This approach allows the shapes to be highly flexible and expressive, capable of functioning both independently and in combination. They can be stretched, cropped, or morphed while still delivering dynamic and engaging results that align with the overall visual identity.

https://illo.tv/storytel-visual-identity

Credits — Creative Direction Ilenia Notarangelo + Art Direction Arianna Cristiano + Motion Lead Valerio Di Mario + Illustration Andrea Vago + Motion Design Valerio Di Mario, Dave Cubitt, Miguel D’Errico, Matteo Ruffinengo, Riccardo Chiara + Producer Daniel Ceballos + Portfolio Case Study Giovanna Crise — and for the Storytel team: Head of Design Lena Hammes + Brand Design Lead Minda Jalling + Product Design Lead Coraline Janvier + Creative Lead Jay Quirke + Performance Marketing Designer Nina Doljak