Bickel360

Brand Identity and Web Design

Bickel360 provides innovative business solutions, such as accounting and payroll software, tailored for young business owners in industries like automotive, food, wellness, and craftsmanship. The visual identity reflects the brand’s holistic approach, combining professionalism with a modern and tech-forward vibe.

The logo merges the founder’s name with "360," symbolizing the comprehensive service offering. A color palette of deep business blue and vibrant green conveys trust and innovation. The illustration concept depicts products as planets within a galaxy, emphasizing the user at the center of a seamless, interconnected system.

The result is a bold, modern brand identity paired with a user-friendly website that speaks to a new generation of entrepreneurs, offering clarity, simplicity, and a forward-thinking approach.

  • Assembling and Directing the Creative Team

  • Brand Strategy and Positioning

  • Visual Identity Design

  • Logo Design and Naming

  • Content Development and Curation

  • Art Direction for Copy and Illustrations

  • Web Design and User Experience

Barbara Raich
Building bonds beyond touchpoints
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