Verza Sneakers Visual and Brand Identity
Verza is a modern sneaker brand driven by the mission to empower individuals through bold, innovative, and high-performance footwear. Competing with giants like Nike and Adidas, Verza blends cutting-edge design with the spirit of ambition and self-expression.
With a bold visual identity, sustainable practices, and products that merge performance with style, Verza caters to a diverse audience of athletes, urban creatives, and everyday go-getters seeking more than just sneakers—they want a symbol of their drive and individuality.
Guided by its core values of innovation, empowerment, quality, inclusivity, and sustainability, Verza aims to redefine the sneaker experience. Its offerings include performance sneakers, hybrid footwear, and exclusive collaborations, all crafted to inspire greatness. With plans for global expansion and new product lines, Verza is shaping the future of footwear by merging functionality, culture, and bold storytelling.
Scope of Work
LOGO DESIGN / VISUAL & BRAND IDENTITY /
CUSTOM TYPEFACE
UNIVERSITYPE 2024
we transformed Verza into a bold and future-ready brand that stands out in the competitive sneaker market. Our work started with in-depth research to understand the industry landscape and Verza’s target audience, laying the foundation for a strategic, purpose-driven identity.
We developed a dynamic visual system, including a striking logo, custom typography, vibrant color palette, and cohesive patterns, all reflecting Verza’s energy and ambition. From product design to packaging, marketing, and retail experiences, we ensured every touchpoint communicates Verza’s mission of empowerment and innovation.
By blending design and strategy, we positioned Verza as a brand that resonates emotionally while delivering performance and style.
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