Specter - Logo

Specter provides real-time insights and emerging trends in the private markets and

equips investment firms and corporations with actionable intelligence

on private companies.

I had the pleasure of working with them on a new logo. During the sketching phase we explored a lot of different directions. The logo had to be subtle on not obvious while also looking professional. We ultimately landed on this combination of the letter S, a bell curve, and a subtle ghost.