Creating user personas is where the magic begins! ✨

For the event app concept, I developed three distinct personas — Anna, Sofia, and Ivan — each representing a unique user type. These personas help shape the design process by reflecting real user needs, goals, and motivations. By understanding their behaviors and preferences, I aim to build a solution that resonates with them on a deeper level.

Based on Empathy: Mapping the Path to Better Design

Each persona was thoughtfully crafted using detailed Empathy Maps. These maps explore what users think, feel, say, and do, ensuring the personas reflect authentic and actionable insights. Here’s a closer look at the stories behind Anna, Sofia, and Ivan.

User personas are more than just profiles — they’re a designer’s compass to creating meaningful experiences.

🤝 Let’s make ideas happen:

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